The icon’s story.
Created in 1955 by french haute couture house Chanel, the 2.55 is a padded leather bag which is one of the classics of the brand. The it-bag par excellence.
As she did for her perfumes, Gabrielle Chanel used a number as denomination for this bag, and chosen 2 for the month of February and 55 for the year 1955, symbolizing the launch date.
A true valuable object.
In 2008, its price was $1600 in the United States, in 2014 it is worth more than $5000. This increase reflects Chanel’s desire to maintain the feeling of exclusivity, essential in the luxury industry.
According to BagHunter, the Chanel Medium Classic Flap Bag has increased in value by a whopping 71.92% between 2010 and 2015, far outperforming housing prices in the United States, with the added pleasure of owning “the dream bag of millions of women” as Vogue Italia says.
For experts, the value of the 2.55 reflects an overall trend of the luxury goods market. In its 2015 report, Bain & Company analyzes that generations X and Y will spend more money than those from the baby-boom in all categories of personal luxury goods.
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